This guy owns a cat and a dog, and that translates from the late 1970s all the way up until now.ĭavis: It is classic. GamesBeat: He seems like kind of a timeless character in the strip itself. They don’t just recognize the cartoon cat, but he also carries that history of gluttony and physical humor and an attitude right through to the game. There’s that emotional tag, too, with kids having known him from the comic strips. They have a certain affinity for the character, and they’ve introduced it to their kids as well. I think there’s also some retro appeal for their parents, who grew up with Garfield in the ’80s. As a result, we’ve been able to maintain a younger demographic. At least today, comics still read the same and play the same. I believe we have a funny mood today, in that kids expect to see comics online look like the comics from the newspaper. We had to move an analog cat into a digital world.įortunately, today putting the comic strip online has been very well received. Kids were growing up more comfortable staring at a video screen than they were sitting in front of a book or a newspaper. Quite frankly, too, I saw that newspapers, our traditional publishing method, were having some issues. We were online very early as a result, because we knew we were headed there. Fifteen years ago, when we got actively involved with it, we were looking to see where kids were going. It was nearly 20 years ago when we started looking at the Internet. But as they moved away, we started looking for a new direction. When CBS came to us and wanted to do an animated series, at that time - now we’re talking the mid-1980s - that’s when he really started reaching a younger demographic. Garfield’s fanbase starts around age 6, when people start to learn to read. I relied for years on just the comic strip. GamesBeat: Do you think games are a part of keeping the character relevant through the years? Especially with a younger audience?ĭavis: I always like to push Garfield in directions where he resonates with the young readers. With the original Atari consoles and stuff, we had an absolute ball with those programs. Yeah, we actually made a trip and went over and visited Konami in Japan one time, playing around with the games and what they would do in the early days. I remember a Sega Genesis game when I was a little kid.ĭavis: Oh my gosh, yeah. He had games out on the Atari back in the day. Garfield has had a really long history with video games. When I get into a game, I always have somebody along to help steer. Just to simply preserve my time for the projects we have going on here.
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And then the demands of the strip and the TV and the movies and everything became so strong that I had to consciously step away from it, as much as I loved video games and things like that. Image Credit: Photo courtesy of The Star Pressĭavis: I’ve played a lot of your Freecell kinds of games online, as far as - it’s been a long - well, I’ll tell you.
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